And we’re actively doing our bit to ensure it stays that way. But following a significant upsurge in registrations, it’s no longer at risk. In 2020, there was a bit of a scare when the Old English Sheepdog moved to the UK’s Vulnerable Native Breeds list. The current Dulux dog is called Madison, who had a special skateboard made for a recent TV advert. When Dash retired, 450 Old English Sheepdogs auditioned to take his place. ![]() There have been 14 since 1961, in case you were wondering. Oh, and all Dulux dogs have their own chauffeur. Not so much of the make-up perhaps, but with an Old English Sheepdog, a hairdryer and hairbrush are essential. Each dog spends around four hours in hair and make-up before a big shoot. In fact, Old English Sheepdogs have become synonymous with Dulux, with the term “Dulux dog” being a common nickname for the breed. He took the starring role in the 1973 movie Digby the Biggest Dog in the World – when he had six stunt doubles for the action sequences! He also had special coats made to keep his fur in perfect condition on set.Īll our Dulux dogs (apart from Dash) have been breed champions, with five of them proudly taking home Best in Show prizes. The second and most famous Dulux dog was Fernville Lord Digby. Now, more than 60 years later, the Dulux dog is as popular as ever. He actually belonged to the advertising director who was responsible for that 1961 campaign. The story goes that Dash kept running across the set to play with the child actors and proved so adorable and eye-catching that the ad team decided to keep him in. ![]() The very first Dulux dog was rather grandly called Shepton Daphnis Horsa (or Dash, as he was affectionately known). Since first appearing in a Dulux TV advert in 1961, the Old English Sheepdog has become one of the UK’s best-loved pet breeds.
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